Brand Guidelines
Brand Guidelines Illustrations
At Prime Club, our illustrations are here to tell stories, spark curiosity, and make you feel part of something exclusive. Whether it’s the playful wink of a cat or the sly smirk of a meme-worthy moment, our illustrations are designed to connect with you in a way that’s as human (and sometimes hilariously random) as possible.
How We Integrate Prime Club’s Values
into Our Illustrations :
Our illustrations perfectly embody Prime Club’s values. Boldness stands out in striking visuals with clean lines and vibrant colors that demand attention. They’re exciting, filled with energy and crafted to spark curiosity or deliver joy. Relatability is at their core, pulling from shared humor, cultural moments, and everyday experiences that resonate with our community. Their modern style mixes sleek, contemporary elements with a fresh, engaging edge. And above all, creativity drives every piece—pushing boundaries and telling imaginative, unexpected stories. Together, these values make every illustration uniquely Prime Club—vibrant, quirky, and unmistakably us.
Guidelines
Each illustration must connect with our audience, carrying Prime Club’s quirky and vibrant personality. Humor, context relevance, and community inspiration are key elements that bring our visuals to life. These are some guidelines to follow while making illustrations:
Bold & Minimalistic
Maintain a sleek, modern, and minimalistic aesthetic. Use clean lines and simple shapes to reflect Prime Club’s exclusive vibe.
Breaking the Monotony
We keep things light and witty. From cats plotting world domination to meme-inspired characters, there’s always a cheeky element waiting to be discovered.
Out of the box
Our illustrations take unexpected turns, blending imagination with purpose. From playful concepts to provoking designs, creativity is the thread that ties it all together.
Tracing
Tracing an image is all about capturing its essence with precise lines. Using tools like the Pen Tool, you can transform any image into a sharp, scalable illustration.
Stick to brand colors
Ensure illustrations complement the existing design elements-no overly bright or mismatched tones. Refer to color usage guidelines to learn more.
Stroke
Use consistent stroke of 0.7–1 pt for illustrations. On light backgrounds, use dark color for contrast. On darker backgrounds, use white strokes to maintain visibility.
Avoid Thick Strokes
Thick strokes can make the design look heavy and gaudy. Stick to recommended width for clean look.
Don’t Overuse Colors
Maintain a balanced palette. Always incorporate black & white wherever needed for better contrast & clarity.
