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What is Appcues?
Appcues is a platform designed to enhance user engagement and product adoption without requiring extensive development resources.
It provides tools for creating personalized onboarding experiences, product tours, and interactive in-app messages, aimed at improving the user journey from the moment of signup to the realization of value.
By integrating behavioral data and user feedback, Appcues enables businesses to deliver targeted messages and campaigns across multiple channels such as email and mobile push notifications, thereby improving user activation and retention.
The platform is especially popular among SaaS companies seeking to drive engagement and facilitate a seamless user experience with minimal technical effort.

Appcues Plans and Pricing
Appcues Use Cases
User Onboarding: Appcues streamlines the onboarding process by allowing companies to create custom, interactive guides and walkthroughs that help new users understand product functionality immediately upon signup. This ensures users recognize the value of the product faster, reducing initial churn.
Feature Adoption: By introducing step-by-step in-app guides, Appcues helps users discover and adopt new and existing features more effectively. This increases user engagement and ensures that all functionalities are fully utilized, maximizing the software’s value.
User Retention and Re-engagement: Appcues can trigger targeted messages based on user behavior, such as inactivity or incomplete tasks, to re-engage users. Personalized emails and push notifications bring users back to the app, helping to maintain and increase long-term user retention.
Collecting User Feedback: With in-app surveys and NPS scores, Appcues collects valuable feedback directly from users at critical points in their journey. This feedback is instrumental in iterating on product features and improving user satisfaction.
Self-Serve Support: Appcues facilitates a self-serve support model by integrating help articles, FAQs, and tutorial videos within the app. This immediate access to support content reduces the burden on customer service teams and enhances user satisfaction by providing help at the moment it’s needed.
Who is Appcues ideal for?

Product Teams in SaaS Companies: Tailored specifically for SaaS businesses, Appcues enhances user onboarding with personalized interactive walkthroughs and in-app messaging. This allows product teams to increase adoption rates and reduce churn without extensive coding.
Customer Success Managers: Ideal for customer success teams looking to proactively engage users and improve retention, Appcues provides tools for real-time user engagement and feedback collection, ensuring that users find continuous value in the product.
Marketing Teams: For marketing teams needing to execute targeted campaigns within their product, Appcues enables the creation and management of in-app campaigns that drive feature adoption and user engagement, all without depending on technical resources.
HR and Training Departments: Companies aiming to streamline their internal training and employee onboarding processes can utilize Appcues to deliver educational content right within their internal tools, making training seamless and more effective.
Startups Looking to Scale Quickly: Startups that need to rapidly educate new users and showcase product value can leverage Appcues to create compelling onboarding experiences that convert trials to paid users and foster long-term loyalty.
Appcues Key Features
In-App Messaging
User Onboarding Flows
NPS Surveys
Feature Highlighting
Behavioral Email Automation
Personalization and Segmentation
Analytics and Insights
User Feedback Collection
Customizable UI Elements
Integration with CRM and Analytics Tools
Pendo: A well-established leader in the product experience space, Pendo offers powerful in-app messaging, analytics, and feedback collection tools, making it a strong choice for enterprises looking to understand and guide user behavior comprehensively.
WalkMe: Known for its advanced digital adoption platform, WalkMe helps businesses accelerate user adoption by providing interactive on-screen walkthroughs and actionable insights, making it ideal for complex software environments.
Intercom: As a customer communication platform that integrates live chat, in-app messaging, and automation, Intercom excels in creating personal and direct communication with users, boosting engagement and support.
Userpilot: This tool is excellent for SaaS companies looking to onboard users and drive feature adoption with customizable, code-free user flows and analytics.
UserGuiding: Offers a simple and intuitive platform for creating interactive product tours and guides, helping companies improve onboarding and user retention with minimal technical resources.
Each of these platforms provides unique features that cater to different aspects of user engagement, from in-depth analytics to personalized messaging, ensuring that businesses can find the right tool to match their specific needs.
Appcues alternatives and competitors

Why we can get Appcues
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