Pictory vs Invideo: Which is better for your videos?

TV and newspapers are no longer relevant. Videos are the new source of information on the internet. With 100 million internet users watching an online video daily, creators and businesses can’t afford to sit out.

But let’s be real—video making and editing is time-consuming, expensive, and overwhelming. That’s where Pictory and Invideo, two of the top AI video tools, come in. They promise to make video creation effortless, but which one is right for you?

In this guide, we’ll break down their primary features so you can pick the best tool for your workflow. Let’s dive in.

What is Pictory?

Pictory is an AI-driven video creation tool designed primarily for users who already have a script in hand. Instead of starting from scratch, Pictory allows you to paste your script into its interface, choose a template, and generate a video based on your content.

It excels in streamlining video creation for marketers, content creators, and educators who focus on converting blogs, articles, or written materials into videos. A notable feature is its integration with 11 Labs for high-quality AI voiceovers, a significant improvement over its earlier, robotic-sounding voice options.

With Pictory, customization plays a big role. Users have extensive control over scene selection, text placement, background visuals, and voiceovers.

What is Invideo?

Invideo is an AI-powered video generator built to take user prompts and turn them into full-fledged videos with minimal effort. Unlike Pictory, which requires a prepared script, Invideo works on a “prompt-to-video” model, enabling users to simply describe the type of video they want, and the AI does the heavy lifting.

It generates a script, matches stock visuals, overlays voiceovers, and even incorporates additional effects like transitions and text animations automatically.

Invideo shines for its ease of use and time efficiency. It’s tailored for users who value automation and quick turnarounds, such as social media marketers, YouTubers, and business professionals. Its ability to respond to creative directions within prompts (e.g., tone, voice accent, or video duration) adds a layer of flexibility.

Script-to-Video Conversion

Pictory:

Simply add a video title and your script. The platform then breaks the script into scenes, adding visuals and subtitles. While Pictory offers templates and styling options, the lack of a “prompt-to-video” feature means you need to do more groundwork for video generation.

We gave this tool a short story script which was gripping and interesting. The video that it generated was nowhere close to the script. What I realized was that these tools don’t generate videos for your stories. It creates videos for social media where there’s a voiceover and the visuals get changed every second with the voiceover.

But the good thing is you can change the scenes (images) manually and select the ones you want from its library.

We liked this tool’s scene accuracy more than Invideo.

Invideo:

With its “prompt-to-video” functionality, Invideo generates a script and video simultaneously. You can choose from pre-made templates and even your layout aspect ratio. You can either write/paste your script yourself or let AI write it for you.

For example, we prompted the AI text generator to, “pitch about comfortable pillows named comfy,” and the AI produces a script, matches visuals, and overlays a voiceover—all without needing additional input.

The only con we noticed while generating the video was it takes a lot of time for videos to load.

AI Voiceovers

Pictory:

Integrates with 11 Labs, delivering natural and versatile voiceovers. Users can select from a library of voices and adjust accents, tones, and styles manually. This provides more customization options but requires additional setup.

Invideo:

Automatically generates voiceovers based on the selected voice profile (e.g., clear American, British, or other accents). While users can guide the tone through prompts, there’s no manual selection for specific voices. This makes it faster but less customizable.

Stock Footage and Images

Pictory:

Sources its visuals from Storyblocks. The footage is high-quality, and the library is extensive.

Invideo:

Utilizes footage from iStock, with automatic matching based on the script or prompt. This eliminates the need for manual adjustments, streamlining the video creation process. Both platforms have libraries exceeding one million clips, ensuring ample choices for users.

Customization Options

Pictory:

Offers detailed customization for text placement, font styles, colors, animations, and subtitles. Users can tweak every scene manually, ensuring precision but at the cost of time.

Invideo:

Focuses on automation, allowing users to make high-level changes via prompts. For example, users can request, “Change voiceover to female” or “Highlight spoken words in yellow,” and the AI implements these changes without manual editing.

Multi-Language Support

Pictory:

Requires the user to upload scripts in the desired language. The voiceover and subtitles will then match the language provided. It supports only 19 languages for captions and 29 languages for AI voice support.

Invideo:

Allows users to input prompts in any supported language, and the AI will generate the video and script accordingly. It even allows users to switch languages post-generation, making it highly flexible. It supports over 50+ languages.

Editing Interface

Pictory:

Its interface includes a storyboard editor that requires users to manually edit each scene, add clips, or adjust subtitles. This hands-on approach is beginner-friendly.

Invideo:

Features a more automated editing process, where prompts can modify scenes, voiceovers, or effects. For users who prefer manual editing of every element, it also provides scene-by-scene customization.

Branding Features

Pictory:

Allows users to set up brand presets, including logo, fonts, and colors, which can be applied across projects. This simplifies the process for those creating multiple branded videos.

Invideo:

Offers similar branding features but adds the ability to include watermarks and overlays directly via prompts.

AI Automation for Time Savings

Pictory:

Automation is present but limited to breaking scripts into scenes. Most changes require manual adjustments.

Invideo:

Excels in automation, handling everything from script generation to scene selection, transitions, and voiceovers, making it significantly faster to create polished videos.

Support for Different Video Formats

Pictory:

Offers 16:9 (landscape), 9:16 (vertical), and 1:1 (square), catering to platforms like YouTube, TikTok, and Instagram.

Invideo:

Offers the same aspect ratios.

Voice Cloning

Pictory:

Integrates with 11 Labs to allow users to upload their voice, which the AI clones for personalized voiceovers. This feature is particularly valuable for content creators seeking a unique touch. You can even change the speed of the voice.

Invideo:

It has voice cloning features as well. You can upload your voice in these formats: mp3, wav, m4a, or mp4.

Pricing

Pictory:

Pictory has a 14-day free trial. It doesn’t have a free plan. It has four plans namely Starter priced at $25/month, Professional priced at $49/month, Teams priced at $119/mo and Enterprise at custom pricing.

However, instead of paying monthly, you can grab a Pictory Lifetime Deal for a one-time payment.

Invideo:

Invideo currently has three plans. It has a Free plan, Business plan is $30/month, and the Unlimited plan is $60/month.

If you want unlimited access to Invideo without monthly fees, the Invideo Lifetime Deal is a great option.

Conclusion

Both Pictory and Invideo bring AI-powered video creation to your fingertips, but the right choice depends on your needs.

Go with Pictory if you prefer more control over your script, scene selection, and branding. It’s perfect for turning blog posts or written content into videos, with highly customizable AI voiceovers.
Choose Invideo if you want speed and automation. Its “prompt-to-video” feature handles scripting, visuals, and voiceovers in one go, making it ideal for social media marketers and creators who need quick turnaround times.

If you’re serious about saving money on video creation, you might want to skip monthly fees altogether. Check out their lifetime deals to get unlimited access with a one-time payment.

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