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Top 12 SEO tools for small businesses in 2025

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49% of US consumers start their search when shopping online on a search engine like Google. This shows how important it is for small businesses to focus on SEO and rank for such searches.

But here’s the challenge: the SEO tools market is crowded. So, how do you pick the right one? What features should you look for?

Relax, we’ve got your back. In this blog, we’ll help you find the perfect SEO tool to help you dominate search results, drive traffic, and stay ahead of competitors—without emptying your wallet. 

Ready to dive into 2025’s must-have SEO tools? Keep reading to find out which ones will help you get noticed on Google by your customers!

How to choose the right SEO tool? 

Selecting the right SEO tool for your small business in 2025 can feel like navigating a crowded marketplace, especially with so many options promising exceptional results. Here’s how to cut through the noise and make an informed decision.

1. Define Your SEO Goals

Before you even start exploring tools, take a moment to identify what you need. Are you looking to improve keyword research, analyze competitors, track rankings, or boost on-page SEO? Knowing your objectives narrows your choices.

For example, Ahrefs and SEMrush excel in competitor analysis, while Surfer SEO is great for optimizing content for specific keywords.

💡Pro Tip: Prioritize your goals into “must-have” and “nice-to-have” features to streamline your decision-making.

2. Consider Your Budget

Small businesses often work with tight budgets. While a tool like Moz Pro offers comprehensive solutions, their subscription costs may not suit every business. 

For example, try Google Search Console or the free tier of AnswerThePublic to handle basic tasks.

💡Pro Tip: Many SEO tools offer free trials or freemium versions. Use these to evaluate their utility before committing.

3. Look for Scalability

Your needs may grow as your business expands. A scalable tool saves you from switching platforms later. For example, SEMrush offers plans that accommodate everything from startups to enterprises.

💡Pro Tip: Check whether the tool offers higher-tier plans with advanced features or integrations.

4. Assess Reporting and Analytics Features

Data drives SEO success, so your chosen tool should offer detailed and actionable insights. For example, SE Ranking provides visually appealing reports tailored for small businesses, while Google Analytics integrates seamlessly with most SEO tools to give a comprehensive performance overview.

💡Pro Tip: Look for tools that allow you to customize reports. This helps you focus on metrics that matter most to your business, such as organic traffic, keyword rankings, or conversion rates.

5. Take Advantage of Free Trials

Almost every SEO tool provides a free trial. Use this period to explore features, experiment with reports, and see if they align with your needs. For example, Ahrefs Lite and SEMrush’s 7-day free trial allows you to test their advanced features without committing immediately.

💡Pro Tip: Involve your team during the trial period to gather diverse feedback. This helps ensure the tool aligns with both your business goals and your team’s workflows.

Key features to look for in an SEO tool

When selecting the best SEO tool for your small business, it’s essential to focus on the features that will have the most impact on your SEO strategy. From keyword tracking to site audits, these tools come with a variety of functionalities designed to streamline your SEO efforts. Here’s a closer look at the key features to prioritize when evaluating an SEO tool.

1. Keyword Research and Tracking

Keyword research is the foundation of any solid SEO strategy. A good SEO tool should allow you to easily discover high-value keywords, analyze their search volume, competition, and difficulty. Tools like Ahrefs and SEMrush offer robust keyword research features that give you insights into the intent behind them and suggestions for related keywords.

Once you’ve identified your target keywords, an effective SEO tool will also provide tracking capabilities to monitor your rankings over time. This ensures you can evaluate how your content is performing and adjust your strategies when necessary.

2. Site Audit and On-Page SEO Analysis

A comprehensive site audit feature is a must-have. Site audits help identify technical issues like broken links, slow page speeds, and other SEO roadblocks that could harm your site’s performance. Some tools feature in-depth site audits that check for issues and provide actionable recommendations to improve your site’s SEO health.

On-page SEO analysis is equally important. An SEO tool should analyze your web pages for factors such as keyword usage, metadata, internal linking, and content structure. 

3. Backlink Analysis

Backlinks continue to be one of the most influential factors for SEO success. A quality SEO tool should provide a detailed analysis of backlinks, helping you identify which sites are linking to you, the quality of those links, and potential opportunities for new backlinks. 

Having a strong backlink profile is essential for small businesses looking to compete in their niche. Ensure the tool you select gives you the insights you need to build and maintain a healthy backlink strategy.

4. Competitor Analysis

Understanding your competitors’ strategies is crucial for staying competitive in search engine rankings. An SEO tool that offers robust competitor analysis features allows you to identify their top-performing keywords, backlinks, and traffic sources. 

This feature is particularly valuable for small businesses aiming to carve out their market share. By regularly monitoring competitor activity, you can adjust your own SEO strategy to better compete for high-value keywords.

5. Reporting and Analytics

Tracking your SEO progress and understanding the return on investment (ROI) is crucial for small businesses. A good SEO tool should offer customizable reporting and analytics features that give you a clear picture of your SEO performance. Tools like Google Analytics integrate with SEO platforms to provide comprehensive data on organic traffic, conversions, and user engagement.

In addition to traffic insights, look for tools that offer visual reports, which make it easier to communicate your SEO efforts to team members or stakeholders.

12 best SEO tools for small businesses in 2025 

There are many SEO tools available in the market. Each tools has its strength and weaknesses. We have curated this list with utmost research and detail to give you the right direction in your SEO journey. Here are the top SEO tools: 

1. Surfer SEO

🏆Best for: Small businesses seeking powerful on-page content optimization to improve rankings through actionable, data-driven recommendations.

Surfer SEO is a robust tool designed to take the guesswork out of content optimization. Known for its standout Content Editor, it empowers users to refine their blog posts and web pages for better search engine rankings. Whether you’re an SEO newbie or a seasoned marketer, Surfer’s features cater to various needs like content auditing, keyword clustering, and SERP analysis.

What are Surfer SEO’s features?

  • Content Editor: The heart of Surfer SEO, this tool guides you through writing optimized content by providing real-time feedback on keyword usage, headings, and word count.
  • Keyword Research: Discover related keywords, clustered by intent, volume, and difficulty, making it easier to target niche audiences effectively.
  • SERP Analyzer: Gain competitive insights by analyzing what top-ranking pages are doing right, from content length to keyword density.
  • Content Audit: Evaluate existing articles and receive actionable recommendations for improvement, including internal linking suggestions.
  • Auto Optimization: Automatically enhance your draft by injecting relevant keywords and adjusting for SEO best practices with just one click.
  • AI Integration: Features like “Ask Surfy” enable users to rewrite sections or generate content suggestions directly within the platform.

What is Surfer SEO’s pricing? 

  • Essential: $99 per month
  • Scale: $210 per month
  • Enterprise: Custom

What are Surfer SEO’s pros and cons?

✔️ Provides keywords to add, content optimization suggestions, and scores in one place.

✔️Topical authority maps to help you understand the gaps in your content.

✔️ Seamless integration with other tools like WordPress and Google Docs.

❌ Pricing can be expensive for small businesses

❌ Surfer’s strength lies in on-page optimization, but businesses seeking off-page SEO tools, such as backlink analysis, may need complementary platforms.

❌ The suggestions can be irrelevant at times.

Should you use Surfer SEO?

Features: ⭐⭐⭐⭐
Pricing: ⭐⭐⭐
Ease: ⭐⭐⭐⭐⭐
G2 rating: 4.8

If on-page SEO optimization is a key focus for your strategy, Surfer SEO is a game-changer. Its Content Editor simplifies the process of improving your content’s quality and relevance to rank better on SERPs. However, for keyword research or off-page strategies, Surfer might not replace dedicated tools.

Surfer is a solid investment for bloggers, content creators, and small business owners aiming to increase organic traffic without the hassle of trial-and-error optimization.

🎲 If you would like to apply for an option to not pay a recurring fee for Surfer SEO, request a lifetime deal for it

2. Semrush

🏆 Best for: Small businesses and digital marketers seeking a comprehensive SEO toolkit with advanced features for keyword research, competitive analysis, and site optimization.

Semrush is a powerful all-in-one SEO tailored for businesses and marketers striving to enhance their online visibility. It’s an excellent choice for small businesses, content creators, and SEO professionals who want to optimize their websites, uncover competitor strategies, and drive organic traffic. 

With its comprehensive suite of tools, Semrush simplifies everything from keyword research and backlink analysis to content optimization and site audits.

What are Semrush’s features

  • Keyword Magic Tool: Discover thousands of relevant keywords based on search volume, keyword difficulty, and intent. For instance, finding keywords like “best gaming laptops under $1500” becomes seamless.
  • Position Tracking: Monitor your keyword rankings daily and receive weekly updates on performance changes, helping you stay informed and adapt your strategies quickly.
  • Keyword Gap Analysis: Identify untapped opportunities by comparing the keywords your competitors rank for but you don’t.
  • Site Audit: Diagnose and fix technical SEO issues with a detailed health report, including insights into duplicate content, broken links, and crawlability.
  • Backlink Analytics: Analyze competitors’ backlinks and discover opportunities to build high-quality links to your own site, enhancing your domain authority.
  • Competitor Research: Uncover your competitors’ traffic sources, top-ranking keywords, and best-performing pages to replicate and refine their strategies.

What is Semrush’s pricing?

  • Pro: $139.95 per month
  • Guru: $249.95 per month
  • Business: $499.95 per month

What are Semrush’s pros and cons?

✔️ Semrush eliminates the need for multiple tools by offering an extensive range of features under one roof, including keyword research, competitor analysis, backlink auditing, and site health checks.

✔️ Stellar customer support.

✔️ User-friendly dashboards that simplify complex data.

✔️ New tools and features get regularly added like local SEO apps, Amazon keyword research, and content optimization tools.

❌ The price can be expensive for small businesses.

❌ The data is only about the Google search engine.

Should you use Semrush?

Features: ⭐⭐⭐⭐⭐
Pricing: ⭐⭐⭐
Ease: ⭐⭐⭐⭐
G2 rating: 4.5

If you’re serious about improving your website’s visibility and traffic, Semrush is a must-have. Its robust suite of features, from finding low-difficulty keywords to tracking competitors’ strategies, makes it indispensable for small businesses. However, pricing is something that affects small businesses.

🎲 If you would like to apply for an option to not pay a recurring fee for Semrush, request a lifetime deal for it

3. Ahrefs

🏆Best for: Comprehensive SEO insights with a focus on backlink analysis and competitor research.

Ahrefs is a comprehensive SEO platform designed to simplify SEO and deliver actionable insights for businesses looking to grow their online presence.

Ahrefs excels in helping you uncover valuable keywords, analyze your competitor’s strategies, and monitor your website’s performance, all through a user-friendly interface. For example, you can identify high-performing content ideas, track your search rankings, and see which backlinks are driving traffic—all in one place.

If your goal is to enhance your website’s visibility, Ahrefs offers the precision, depth, and insights you need to climb the search rankings.

What are Ahrefs’ features? 

Ahrefs provides an extensive array of features to address various SEO needs, including:

  • Site Explorer: Dive deep into competitor analysis by viewing backlinks, organic traffic, and top-performing pages. This feature is a goldmine for uncovering growth strategies.
  • Keywords Explorer: Generate keyword ideas, assess search intent, and find low-competition opportunities using powerful filters and metrics.
  • Content Explorer: Discover the most shared and linked-to content in your niche to fuel your content strategy.
  • Site Audit: Identify and resolve technical SEO issues across over 100 parameters to ensure your site remains healthy.
  • Rank Tracker: Monitor your website’s keyword rankings and see how you stack up against competitors.
  • Backlink Analysis: Explore extensive backlink data

What is Ahrefs’ pricing?

  • Lite: $129 per month
  • Standard: $249 per month
  • Advanced: $449 per month
  • Enterprise: $1499 per month

What are Ahrefs’ pros and cons?

✔️ The interface can be accessed in 14 languages.

✔️ Adding additional “seats” is not expensive as compared to the competitors.

✔️ Better data accuracy as compared to its competitors.

✔️ No free trial available to try out the tool

❌The reporting feature can be limited for some plans.

❌The tool is on the pricier side.

❌ Credit-based pricing.

Should you use Ahrefs?

Features: ⭐⭐⭐⭐⭐
Pricing: ⭐⭐
Ease: ⭐⭐⭐⭐
G2 rating: 4.5

Ahrefs is a robust SEO platform that stands out for its superior data accuracy compared to competitors. This strength makes it a top choice for businesses and marketers looking to streamline their SEO efforts. 

However, the lack of a free trial, credit-based pricing model, and limited reporting features in some plans might be drawbacks for those on a budget or seeking more extensive functionality. While it may be on the pricier side, its capabilities and reliability often justify the investment for serious SEO professionals.

🎲 If you would like to apply for an option to not pay a recurring fee for Ahrefs, request a lifetime deal for it

4. Ubersuggest

🏆Best for: Beginners looking for an affordable, feature-rich SEO tool with basic keyword research and AI writing capabilities.

Ubersuggest is a powerful all-in-one SEO tool designed to help businesses optimize their online presence. Created by Neil Patel, this user-friendly platform provides essential features like keyword research, competitor analysis, backlink tracking, and content ideas tailored to boost organic traffic. Whether you’re a seasoned SEO expert or just starting out, Ubersuggest offers actionable insights to help you grow your online visibility and achieve your marketing goals.

What are Ubersuggest’s features? 

Ubersuggest combines simplicity with a variety of SEO tools, making it an attractive option for beginners. Here are six key features:

  • Keyword Research: Provides keyword suggestions with metrics like search volume, competition, and keyword variations.
  • AI Writer: A basic content generator that assists in creating blog posts, social media captions, and product descriptions.
  • Rank Tracking: Tracks up to 25 keywords for free with weekly updates, helping you monitor your SEO progress.
  • Site Audit Tool: Identifies basic SEO issues such as duplicate meta descriptions, low word count pages, and missing H1 tags.
  • Competitor Analysis: Offers insights into competitors’ backlinks and keywords to refine your strategy.
  • AnswerThePublic Integration: Visualizes “people also ask” queries, helping you target long-tail keywords and address user questions.

What is Ubersuggest’s pricing?

  • Individual: $12 per month
  • Business: $20 per month
  • Enterprise: $40 per month

What are Ubersuggest’s pros and cons?

✔️Affordable pricing with a lifetime deal.

✔️A user-friendly interface ideal for beginners.

✔️ Detailed backlink report to analyze your competitor’s backlinks.

❌The AI writer produces content that requires significant editing

❌Data can be inaccurate at times as compared to the expensive tools.

Should you use Ubersuggest?

  • Features: ⭐⭐⭐
  • Pricing: ⭐⭐⭐⭐⭐
  • Ease: ⭐⭐⭐⭐⭐
  • G2 rating: 4.2

If you’re just starting out in SEO or managing a small website, Ubersuggest is a cost-effective way to explore SEO tools without committing to expensive subscriptions. While its data may not be as reliable as SEMrush or Ahrefs, its integration of multiple features makes it a solid entry-level choice.

🎲 If you would like to apply for an option to not pay a recurring fee for Ubersuggest, request a lifetime deal for it

5. Screaming Frog

🏆Best for: Conducting comprehensive technical SEO audits, optimizing website performance, and diagnosing crawl errors.

Screaming Frog SEO Spider is a powerful web crawler designed to match Googlebot capabilities. This tool offers unmatched insights into your website’s technical health. It provides a granular view of your site’s structure, helping you resolve issues that impact SEO rankings and organic traffic.

What are Screaming Frog’s features?

  • URL Crawling & Overview: Crawl up to 500 URLs for free or an unlimited number with the paid version. Analyze pages, their metadata, and interactions from a 30,000-foot view to identify core issues.
  • Broken Links Detection: Quickly pinpoint 404 errors and other broken links that confuse Googlebot and disrupt user experience.
  • Response Codes Analysis: Review internal and external URLs for HTTP status codes, identifying 3xx redirects and 4xx errors to streamline site navigation.
  • Advanced Configuration Options: Customize crawls to focus on specific site elements like JavaScript rendering, structured data, and sitemap crawling.
  • API Integration: Connect to Google Analytics, Google Search Console, and Google PageSpeed Insights for enriched data on every URL.
  • Duplicate Content and Title Tag Issues: Detect duplicate content, overly long or missing meta descriptions, and other on-page SEO flaws.

What is Screaming Frog’s pricing?

  • Free version: $0 per year
  • Paid version: $259 per year

What are Screaming Frog’s pros and cons?

✔️ Offers in-depth insights into site health and SEO metrics.

✔️ Export insights to Google Sheets, CSV, or Excel for streamlined reporting.

✔️ Combines third-party analytics data for a holistic understanding of site performance.

✔️ Filter and segment URLs to focus on key site areas like product pages or blogs.

❌ Beginners might find the interface overwhelming without prior experience.

❌ UI is not very easy to navigate.

Should you use Screaming Frog?

  • Features: ⭐⭐⭐
  • Pricing: ⭐⭐⭐⭐⭐
  • Ease: ⭐⭐⭐
  • G2 rating: 4.7

Screaming Frog is a must-have tool for technical SEOs, small businesses, and agencies managing large-scale websites. Its versatility and depth make it invaluable for addressing crawl errors, enhancing site structure, and boosting overall SEO performance.

🎲 If you would like to apply for an option to not pay a recurring fee for Screaming Frog, request a lifetime deal for it

6. SpyFu

🏆Best For: Businesses looking to leverage paid ads for Search Engine Marketing.

SpyFu is a robust marketing tool that specializes in revealing competitors’ advertising tactics and keyword strategies. By analyzing data on paid ads, organic keywords, and ad spend, SpyFu provides actionable insights that help businesses optimize their PPC campaigns and SEO efforts.

While its strengths lie in national-scale insights, its intuitive interface and detailed reports make it a handy ally.

What are SpyFu’s features

  • PPC Keyword Research: Identify paid keywords your competitors are bidding on, their monthly clicks, and estimated ad budgets.
  • Ad History Analysis: View past ad campaigns, including their messaging and calls to action, to understand competitors’ seasonal strategies.
  • Keyword Overlap Tool: Compare your keywords with competitors’ to identify gaps and opportunities for your campaigns.
  • Competitor Analysis: Discover top competitors in your space, their ad coverage, and impression share, all on a national scale.
  • Estimated Cost Metrics: Get data on average cost-per-click (CPC) and monthly ad spend, albeit with limited accuracy for local markets.
  • Campaign Templates: Download pre-built Google Ads templates to simplify campaign setup, although these require customization for relevance.

What is SpyFu’s pricing?

  • Basic: $39 per month
  • Professional: $79 per month

What are SpyFu’s pros and cons?

✔️ Provides valuable data on competitors’ historical ad campaigns, aiding strategic planning.

✔️ It helps identify untapped keywords that can drive additional traffic.

✔️ The ability to export reports simplifies sharing insights with stakeholders or integrating data into broader analyses.

❌SpyFu focuses on national-level insights, making it less useful for small businesses targeting specific regions.

❌The data is inaccurate at times.

❌Lack of free trial.

Should you use SpyFu?

  • Features: ⭐⭐⭐⭐
  • Pricing: ⭐⭐⭐⭐
  • Ease: ⭐⭐⭐⭐
  • G2 rating: 4.6

SpyFu offers a strong suite of features for marketers seeking competitive insights into PPC campaigns. However, its national focus and occasional accuracy concerns mean it’s best suited for larger brands or agencies managing campaigns at scale. Small businesses might find its keyword and ad history tools valuable but should weigh the cost against their specific needs.

🎲 If you would like to apply for an option to not pay a recurring fee for SpyFu, request a lifetime deal for it

7. Mangools

🏆 Best For: Small business owners looking for an affordable all-in-one SEO tool.

Mangools is a user-friendly SEO platform offering a comprehensive suite of tools for businesses aiming to improve their online visibility without breaking the bank. Its intuitive design, budget-friendly pricing, and robust functionality make it ideal for small businesses and marketers looking to refine their SEO strategy.

Whether you’re conducting keyword research or tracking rankings Mangools provides solutions tailored for beginners and professionals alike.

What are Mangools’ features

Mangools delivers a range of tools designed to tackle various aspects of SEO, helping users optimize their websites efficiently:

  • KWFinder: Identify high-potential keywords with search volume, keyword difficulty, and trends to refine your content strategy.
  • SERPChecker: Analyze the top-ranking pages for specific keywords and assess metrics like domain authority, page authority, and backlink counts.
  • SERPWatcher: Monitor your keyword rankings over time with detailed insights into performance changes, search volume, and estimated traffic.
  • LinkMiner: Explore backlink profiles of competitors to identify link-building opportunities and strengthen your site’s authority.
  • SiteProfiler: Gain an instant overview of any website’s SEO health, including metrics like domain authority and backlink distribution.
  • Mangools SEO Extension: Access on-page SEO insights, backlink details, and critical metrics directly within your browser.
  • Localized Results: Get region-specific data for precise targeting, especially useful for businesses focusing on local SEO strategies.

What is Mangools’ pricing?

  • Mangools Basic: $49 per month
  • Mangools Premium: $69 per month
  • Mangools Agency: $129 per month

What are Mangools’ pros and cons?

✔️ Mangools’s interface is beginner-friendly, with intuitive navigation for all its tools.

✔️ Excellent customer support.

✔️Mangools is significantly more affordable than other premium SEO tools.

❌ Advanced SEO users might find Mangools lacking in certain features, such as comprehensive competitor keyword ranking and advanced rank tracking.

❌ Mangools is not the best option for those focusing on Pay-Per-Click SEO strategies.

❌ The tools are limited to Google metrics, lacking data from other search engines.

Should you use Mangools?

  • Features: ⭐⭐⭐⭐⭐
  • Pricing: ⭐⭐⭐⭐
  • Ease: ⭐⭐⭐⭐⭐
  • G2 rating: 4.7

Mangools strikes a balance between affordability and functionality, making it a fantastic choice for small businesses and SEO newcomers. Its tools cover all essential SEO tasks, from keyword research to rank tracking, while maintaining simplicity in design and usability.

🎲 If you would like to apply for an option to not pay a recurring fee for Mangools, request a lifetime deal for it

8. AccuRanker

🏆 Best For: Businesses looking for precise website rank tracking.

AccuRanker is a premium rank-tracking software designed for businesses that demand pinpoint accuracy in monitoring keyword performance. It has an intuitive interface and robust reporting features. Its ability to track rankings across multiple platforms, including YouTube, makes it a standout tool.

With AccuRanker, you can quickly create groups for websites or channels, add keywords, and analyze data using metrics like share of voice, search intent, and keyword performance. This precision-focused approach ensures you always have a clear understanding of your SEO standing.

What are Accuranker’s features?

AccuRanker offers a powerful set of features tailored to meet the needs of marketers who prioritize accurate and actionable data.

  • Rank Tracking: Monitor desktop and mobile rankings across search engines like Google, Bing, and YouTube with unparalleled accuracy.
  • Share of Voice Analysis: Evaluate how your top-performing keywords contribute to your visibility and adjust your strategy accordingly.
  • Keyword Discovery: Explore additional ranking keywords related to your site to uncover new content opportunities.
  • Dynamic Tagging: Organize keywords using tags to track performance by category, campaign, or topic.
  • Competitor Analysis: Compare your keyword performance with competitors to identify gaps and opportunities.
  • Refresh Keywords: Manually refresh keyword rankings for real-time updates on significant changes.
  • Advanced Integrations: Seamlessly connect with Google Search Console, Analytics, and Data Studio for enriched reporting and analysis.

What is Accuranker’s pricing?

  • Starts at $129 per month for tracking 1000 keywords.

What are Accuranker’s pros and cons?

✔️Delivers highly reliable rank-tracking results, even across multiple search engines and devices.

✔️A rare feature that allows users to monitor YouTube video rankings alongside traditional web rankings.

✔️Easy to use.

✔️Affordably priced, being one of the best keyword research tools.

❌ Focuses exclusively on rank tracking, lacking features for site audits or backlink analysis.

Should you use Accuranker?

  • Features: ⭐⭐⭐⭐⭐
  • Pricing: ⭐⭐⭐⭐
  • Ease: ⭐⭐⭐⭐⭐
  • G2 rating: 4.8

AccuRanker is a top-tier tool for those who need precise and reliable rank-tracking data. Its straightforward interface and actionable metrics ensure marketers have the insights needed to stay ahead in competitive industries. Its specialized focus may not be ideal for businesses seeking an all-in-one SEO solution.

🎲 If you would like to apply for an option to not pay a recurring fee for Accuranker, request a lifetime deal for it

9. SE Ranking

🏆 Best For: Businesses looking for all-in-one SEO and marketing platform.

SE Ranking stands out as a versatile and comprehensive SEO tool tailored for agencies, businesses, and freelancers looking to streamline their marketing efforts. SE Ranking comes packed with powerful features, from keyword research to AI-powered content creation. It equips you with everything needed to optimize your website and monitor rankings effectively. Plus, you can stay ahead of competitors—all through a single, user-friendly dashboard.

What are SE Ranking’s features?

SE Ranking offers an extensive suite of tools designed to cover every aspect of SEO and digital marketing.

  • Rank Tracking: Monitor keyword rankings on Google, Bing, and Yahoo across multiple locations and devices, updated daily.
  • Keyword Research: Evaluate search volume, keyword difficulty, and competition to identify high-potential keywords for your campaigns.
  • Competitor Analysis: Uncover your competitors’ top-performing keywords, ad strategies, and backlink profiles to identify gaps and opportunities.
  • Backlink Analysis: Analyze backlink profiles to assess the strength of your link-building efforts and identify new opportunities.
  • Content Editor: Utilize AI-powered content creation tools to draft and optimize articles for your target keywords, complete with competitor benchmarking.
  • Website Audit: Identify and resolve technical SEO issues with an in-depth website audit feature.

What is SE Ranking’s pricing?

  • Essential: $65 per month
  • Pro: $119 per month
  • Business:$259 per month

What are SE Ranking’s pros and cons?

✔️ It has all the features at a lower price than the competitors.

✔️ Integrated content editor with AI assistance simplifies the process of creating SEO-optimized articles.

✔️ Offers an excellent price-to-performance ratio, making it affordable for small businesses and individual users.

❌ The platform has a steep learning curve for new users, requiring time to develop an efficient workflow.

❌ Inconsistent reporting for keyword positions and SERP rankings, especially when tracking countrywide.

❌ Technical SEO auditing tool lacks advanced features like improving page loading speed.

Should you use SE Ranking?

  • Features: ⭐⭐⭐⭐⭐
  • Pricing: ⭐⭐⭐⭐
  • Ease: ⭐⭐⭐
  • G2 rating: 4.8

SE Ranking is a versatile platform designed to cater to diverse SEO and marketing needs. Its rich feature set makes it a valuable tool for both beginners and experienced marketers. For small businesses and individual users, it remains a strong contender in the SEO tool market.

🎲 If you would like to apply for an option to not pay a recurring fee for SE Ranking, request a lifetime deal for it

10. Morningscore

🏆Best for: SEO beginners and small businesses looking for a gamified approach to SEO improvement.

Morningscore stands out as an all-in-one SEO platform with a unique gamified approach. Its mission-driven features and accessible tools are designed to make SEO fun, intuitive, and results-driven. Whether you’re monitoring rankings, analyzing backlinks, or following Google’s guidelines, Morningscore provides actionable insights tailored to elevate your online presence.

What are Morningscore’s features?

Morningscore combines traditional SEO capabilities with innovative features to simplify complex processes:

  • Keyword Ranking Tracker: Monitor and analyze your keyword rankings across selected countries and search engines.
  • SEO Missions: Follow guided tasks to improve your SEO performance while gaining XP points in a gamified interface.
  • Backlink Analysis and Comparison: Evaluate backlinks, identify new opportunities, and compare competitor link-building strategies.
  • Technical SEO Health Check: Diagnose website issues based on Google’s guidelines and access step-by-step repair guides.
  • Integrated Freelancer Collaboration: Hire vetted SEO freelancers directly through the platform for seamless project execution.
  • Enhanced Keyword Scanning: Enjoy 10x faster keyword analysis, even for projects with thousands of keywords.
  • Customizable Reporting: Export detailed SEO reports in spreadsheet formats for easy sharing and analysis.

What is Morningscore’s pricing?

  • Lite:$49 per month
  • Business: $69 per month
  • Pro: $129 per month
  • Premium: $259 per month

What are Morningscore’s pros and cons?

✔️ Combines rank tracking, backlink analysis, and technical audits in one place.

✔️ Ease of Use and Accessibility: Beginner-friendly interface that simplifies SEO processes for users without technical expertise.

✔️Equally robust as Ahrefs in backlink analysis.

✔️Fast issue resolution and direct access to the founders and support team.

❌ Lacks direct integration with Google Analytics, which could enhance insights on traffic, click-through rates, and impressions.

Should you use Morningscore?

  • Features: ⭐⭐⭐⭐⭐
  • Pricing: ⭐⭐⭐⭐
  • Ease: ⭐⭐⭐⭐
  • G2 rating: 4.5

Morningscore is a solid choice for beginners, small businesses, and digital marketers seeking a structured and enjoyable way to tackle SEO. Its gamified approach, freelancer integrations, and actionable insights make it an excellent starting point for those intimidated by traditional SEO platforms.

🎲 If you would like to apply for an option to not pay a recurring fee for Morningscore, request a lifetime deal for it

11. Backlink Monitor

🏆Best for: Businesses and SEO professionals seeking efficient and automated backlink tracking.

What are the Backlink Monitor’s features?

  • Automated Backlink Monitoring: Keep track of your backlinks’ statuses with automated checks to ensure they remain active and valid.
  • Comprehensive Reporting: Generate detailed reports showcasing backlink performance, anchor text distribution, and domain authority metrics.
  • Email and Slack Alerts: If your backlinks are updated to dofollow, nofollow, or gets removed, you’ll get an email notification informing you about it.
  • Bulk Backlink Imports: Easily upload and track hundreds of backlinks via CSV or API integration.

What is Backlink Monitor’s pricing?

  • Starter Plan: $11.59 per month
  • Pro Plan: $29.99 per month
  • Agency Plan: $59.99 per month
  • Agency Plus: $99 per month
  • Agency Pro: $179 per month

What are Backlink Monitor’s pros and cons?

✔️Intuitive and easy-to-navigate dashboard, even for beginners.

✔️Provides granular data on backlink performance, including domain authority and spam score.

❌ Doesn’t provide you with competitor’s backlink data.

Should you use Backlink Monitor?

  • Features: ⭐⭐⭐⭐
  • Pricing: ⭐⭐⭐⭐⭐
  • Ease: ⭐⭐⭐⭐
  • G2 rating: –

Backlink Monitor is a top choice for businesses and SEO professionals focused on efficient backlink tracking. It delivers reliability, ease of use, and excellent value for your SEO efforts. It is a solid 10/10 if your focus is on link-building.

🎲 If you would like to apply for an option to not pay a recurring fee for Backlink Monitor, request a lifetime deal for it

12. Serpstat

🏆Best for: Beginners and professionals seeking an all-in-one SEO and PPC platform.

Serpstat is a versatile SEO and PPC tool that provides a comprehensive range of features for domain analysis, keyword research, and site audits. From beginners exploring SEO to advanced professionals optimizing PPC campaigns, Serpstat delivers insights and data-driven strategies tailored to your goals.

What are Serpstat’s features

  • Domain Analysis: Serpstat provides a visibility score, estimated search traffic, and organic keyword metrics. Use these insights to benchmark performance and track seasonal or long-term trends.
  • Competitor Analysis: Compare your domain’s visibility and keyword overlap with competitors using intuitive competitor graphs and detailed reports.
  • Keyword Research: Identify valuable keywords based on difficulty, position, traffic volume, and CPC. The “Missing Keywords” report highlights opportunities your competitors rank for but you don’t.
  • Backlink Analysis: Access detailed insights into referring domains, link types, and anchor text distribution. Graphical overviews display new and lost backlinks, making tracking easy.
  • Rank Tracking: Monitor your website’s position for keywords daily. Group keywords, track changes, and evaluate the market share distribution across search results.
  • Site Audit: Perform technical SEO checks to identify critical issues in your website, from high-priority to low-priority concerns. Customize crawlers to focus on pages with minimal issues.
  • Subdomain and URL Analysis: Analyze specific subdomains or pages for their keyword rankings, traffic potential, and areas of improvement.

What is Serpstat’s pricing?

  • Individual: $59 per month
  • Team: $119 per month
  • Agency: $479 per month
  • Enterprise: Custom pricing

What are Serpstat’s pros and cons?

✔️Combines SEO, PPC, and analytics tools in a single dashboard.

✔️ Detailed metrics: Offers visibility rank, keyword tree views, and competitive analysis with easy-to-read graphs.

✔️ Excellent customer service.

❌The UI can feel overwhelming due to its depth of features.

❌ Some databases (e.g., Yandex) may not be relevant for global users.

Should you use Serpstat?

  • Features: ⭐⭐⭐⭐⭐
  • Pricing: ⭐⭐⭐
  • Ease: ⭐⭐⭐⭐
  • G2 rating: 4.6

Serpstat is a solid investment for those looking to streamline SEO and PPC efforts. With its competitive pricing and robust feature set, it appeals to both small businesses and agencies.

🎲 If you would like to apply for an option to not pay a recurring fee for Backlink Monitor, request a lifetime deal for it

Conclusion

Choosing the right SEO tool doesn’t have to cost you a lot, sometimes (on really rare occasions) these tools offer a lifetime deal.

If you are among the lucky few to grab these lifetime deals, you won’t have to pay for month-on-subscriptions. With a one-time payment, you’ll own these tools forever.

If you would like to get notified when such offers arrive, subscribe to our email list and we will keep you in the loop.

Ramesh

I'm a SaaS enthusiast who loves exploring tools, mastering SEO and diving into conversations about football and cricket.

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