Brand Guidelines
Brand Guidelines Our Logo
The Prime Club logo is more than just a symbol, it represents our core philosophy. At first glance, you’ll notice the letter “P” formed by an elegant, flowing design. But look closer, and you’ll see the infinity symbol subtly woven into it.
The infinite loop is a visual metaphor for our commitment to delivering an endless stream of exceptional deals, both now and in the future. The clean and modern design reflects our vision: simplicity, reliability, and premium value.
Our logo has two parts: The Prime Club symbol and the wordmark. The symbol can be used on its own in small spaces like app icons, social media avatars, or slides.
To ensure the Prime Club logo maintains its visual impact and clarity, it’s essential to give it enough breathing room.
To determine the appropriate clear space, simply replicate the Prime Club symbol on all four sides of the logo. No other elements, text, or graphics should encroach within this area.
The Prime Club logo should always be in full color, unless there’s a really good reason not to. It’s the best way to keep our brand clear and easy to recognize. Take a look below, the full-color version works great everywhere!
Sometimes, the full-color Prime Club logo just won’t cut it, so we’ve got single-color versions for those special cases.
The Prime Club logo should always be in full color, unless there’s a really good reason not to. It’s the best way to keep our brand clear and easy to recognize. Take a look below, the full-color version works great everywhere!
When putting the Prime Club logo on an image or video, make sure it’s easy to see. Avoid busy backgrounds or colors that blend in with the logo, it needs to stand out!If the orange logo doesn’t work, go with the white one. It’s a classic for a reason!
