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What is Brandwatch?
Brandwatch is an AI-driven social media intelligence and analytics platform that enables brands to monitor conversations across the web—including social networks, forums, blogs, and news sites—to gain deep consumer insights, track sentiment, and spot trends in real time.
It merges consumer intelligence with social media management tools (earlier via the Falcon.io merge) to help teams publish, engage, measure, and benchmark their performance—all from one unified platform.

Brandwatch Plans and Pricing
Brandwatch Use Cases
Brand Monitoring and Reputation Management: Businesses can use Brandwatch to track what people are saying about their brand across social media, news sites, and forums. This helps identify emerging issues early, manage crises proactively, and maintain a positive online reputation.
Competitor Analysis: Marketers can monitor competitor mentions and performance to uncover their strengths and weaknesses. By analyzing sentiment, engagement, and audience reactions, teams can benchmark their strategies and identify new opportunities for growth.
Audience Insights and Segmentation: Brandwatch helps companies understand who their audience is, what they care about, and how they behave online. This data can be used to segment audiences and create more targeted, personalized marketing campaigns.
Trend Identification and Market Research: With real-time monitoring, Brandwatch identifies trending topics, emerging interests, and shifts in consumer behavior. Brands can use these insights to adapt product strategies, stay relevant, and lead industry conversations.
Campaign Performance Tracking: Marketers can measure the effectiveness of campaigns across multiple channels, analyzing engagement rates, reach, and sentiment. This helps teams refine messaging, optimize timing, and improve ROI.
Who is Brandwatch ideal for?

Marketing Agencies: Tailored for marketing and digital agencies, Brandwatch enables teams to deliver detailed social listening and analytics reports for clients. Agencies can track brand mentions, measure campaign impact, and uncover audience insights to create data-driven marketing strategies that demonstrate real ROI without relying on multiple tools.
In-House Marketing Teams: Ideal for in-house marketing teams managing brand reputation and audience engagement, Brandwatch centralizes social data from multiple channels. Teams can monitor sentiment, measure brand health, and respond to trends in real time, ensuring cohesive brand communication and faster decision-making.
PR and Communications Teams: Perfect for PR professionals who need to track public sentiment and manage brand perception. Brandwatch helps identify potential PR crises before they escalate, monitor media coverage, and measure the effectiveness of communication campaigns with actionable insights.
Enterprise Brands: Designed for large-scale organizations managing multiple brands or regions, Brandwatch offers advanced analytics, customizable dashboards, and deep social intelligence. Enterprises can unify global social data, benchmark performance, and align strategies across departments.
Market Research and Insights Teams: Ideal for teams conducting consumer research, Brandwatch helps uncover emerging trends, audience behaviors, and market opportunities. It enables businesses to stay ahead of industry shifts and innovate based on real-time consumer conversations.
Brandwatch Key Features
Social Media Listening and Monitoring
Real-Time Sentiment Analysis
Audience Insights and Segmentation
Competitor and Market Analysis
Trend and Keyword Tracking
Crisis Detection and Brand Reputation Management
Influencer Identification and Analysis
Customizable Dashboards and Reporting
AI-Powered Data Visualization and Insights
Integration with Major Social Media and Analytics Platforms
Sprout Social: A powerful social media management tool that combines publishing, analytics, and social listening features, making it a top choice for marketing teams and agencies.
Hootsuite: One of the most established platforms for managing multiple social media accounts, scheduling posts, and analyzing performance from a single dashboard.
Meltwater: Known for its strong media monitoring and analytics features, Meltwater helps brands track mentions across news outlets, blogs, and social platforms to manage reputation effectively.
Talkwalker: A direct competitor to Brandwatch, Talkwalker excels at real-time social listening and sentiment analysis, providing deep consumer insights and visual analytics dashboards.
Mention: Ideal for small businesses and startups, Mention offers simple yet effective monitoring of brand mentions, social conversations, and competitor activities across the web.
Each of these platforms provides unique strengths in social analytics and monitoring. While Brandwatch offers one of the most advanced and data-rich consumer intelligence ecosystems, these alternatives serve as excellent options depending on your team’s needs and budget.
Brandwatch alternatives and competitors

Why we can get Brandwatch
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