How SalesHandy Used Prime Club
To Raise $130k within 30 Days to Invest in their Content Marketing
as of February 2025
Annual Recurring Revenue
G2 Ratings
Team Size
Monthly Organic Traffic
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The Challenge
The Challenge
SalesHandy, a leading cold email automation tool, had a clear goal: scale their content marketing efforts to drive long-term organic traffic growth.
When they launched their lifetime deal (LTD) on Prime Club in September 2022, SalesHandy was already a well-established SaaS having $2 million ARR. However, even for a growing company, scaling content marketing requires serious investment in SEO, link-building, and high-quality content production.
At the time of the launch, SalesHandy had around 67k monthly organic visitors. They needed a fast, risk-free way to secure additional capital to invest in content marketing—without diluting their equity.
The Solution
By partnering with Prime Club, SalesHandy was able to run a strategic, high-impact LTD designed to:
- Generate instant cash flow without changing their cap table.
- Use the generated cash to re-invest in different parts of content marketing workflow - hiring freelance writers, link building, and content distribution to scale organic traffic.
- Acquire new solution-aware recurring customers with a low cost of acquisition due to an increased market presence.
- This strategic LTD not only generated the funds SalesHandy needed but also fueled its long-term growth, doubling its organic traffic and strengthening its market position.
The Results
- Organic Traffic More Than Doubled
- After launching on Prime Club, their organic traffic grew from 67k to 160k+ monthly visitors with a majority of the readers coming from the US—proving that the LTD-funded content marketing investment delivered long-term growth.
- Userbase Growth
- As content marketing scaled, SalesHandy’s customer base more than doubled, directly benefiting from the increased organic traffic and brand visibility.
- Pricing & Product Evolution
- Community feedback played a crucial role in refining SalesHandy's pricing model and feature set. Initially, their pricing was based on the number of sender emails. The evolving market trends and Prime Club community users suggested the pricing to be limited by number of contacts instead of the number of sender emails. The SalesHandy team was open to good feedback and completely revamped their pricing structure with new features aligning with other top cold email tools.
Why Prime Club?
- SalesHandy’s success proves if SaaS founders have a clear vision and roadmap for growth lifetime deals can be a highly effective way to fund those growth channels
- Creating a Community of Brand Advocates
- The Prime Club audience didn’t just buy the LTD; they became active brand advocates, helping SalesHandy grow through social mentions, word-of-mouth, and organic referrals.
- Content-Driven Growth
- The revenue generated was strategically reinvested, leading to a massive boost in organic traffic.
- Community-Led Product Development
- LTD buyers provided actionable feedback, helping shape SalesHandy’s pricing and feature roadmap. Solely based on community feedback, Saleshandy released a round-robin feature which they never had before the lifetime deal promotion and it helped their target audience as well.
- No Risk to MRR
- The deal was kept private within Prime Club’s curated community, ensuring that existing subscribers never came across this limited promotion.
What’s Next
- With their Prime Club LTD fueling content marketing and product expansion, SalesHandy continues to dominate the cold email automation space.
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