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What is Cello?
Cello is an all-in-one referral platform designed to help B2B SaaS companies implement and scale user and affiliate referral programs directly within their products.
With minimal development effort, Cello enables businesses to integrate customizable referral components that facilitate effortless sharing, automated rewards, and real-time performance tracking.
The platform supports various sharing options, including social media and email, and offers seamless integration with tools like Stripe for automated payouts.
Cello is fully compliant with GDPR and CCPA regulations, ensuring secure and scalable referral programs. Its success-based pricing model allows companies to start with a free tier and scale as their referral programs grow.

Cello Plans and Pricing
Cello Use Cases
User Referral Programs: Encourage your existing users to refer others by embedding in-app referral widgets with unique links, automating rewards, and tracking performance—all without writing a line of code.
Affiliate Partner Programs: Create and manage affiliate partnerships with ease. Cello lets you invite affiliates, track their performance, and automate payouts through Stripe or other integrated tools.
Product-Led Growth Campaigns: Enable users to share your product naturally from within your app, aligning referral actions with product usage to drive PLG momentum and increase organic sign-ups.
Custom Incentive Structures: Tailor your referral rewards to match your growth goals—offer one-time bonuses, revenue-share models, or tiered reward structures depending on your campaign needs.
Multi-Channel Sharing: Cello provides built-in tools for sharing via email, social media, and direct links, making it easy for users and affiliates to spread the word across various platforms.
Who is Cello ideal for?

B2B SaaS Companies: Cello is designed for SaaS companies looking to drive product-led growth through seamless in-app referral and affiliate programs. It helps teams reduce engineering effort while launching scalable, automated referral systems.
Growth and Marketing Teams: Ideal for growth and marketing professionals who want to increase user acquisition organically. Cello enables them to set up and manage referral campaigns directly inside the product—without relying on developers or external tools.
Founders and Early-Stage Startups: Perfect for early-stage SaaS founders who want to build a viral loop and grow efficiently. Cello’s no-code setup and built-in analytics make it easy to launch referral programs even with limited resources or technical skills.
Affiliate Managers and Partnership Leads: Cello provides an all-in-one dashboard to onboard, manage, and track affiliate partners, helping partnership managers streamline communication and automate reward payouts via Stripe.
Product Managers and Engineers: Product teams can embed Cello’s prebuilt components with minimal dev effort, avoiding the complexity of building custom referral systems from scratch while retaining full customization.
Cello Key Features
Seamless In-App Integration
Automated Referral Tracking and Attribution
Customizable Reward Structures
Real-Time Analytics and Performance Monitoring
Multi-Channel Sharing Options
Compliance with GDPR and CCPA Regulations
Integration with Payment Platforms like Stripe
Support for Multiple Languages
Automated Fraud Detection and Prevention
Dedicated Affiliate Management Portal
ReferralCandy: A popular choice for e-commerce and SaaS businesses to run automated referral programs with minimal setup.
PartnerStack: Built for SaaS companies managing affiliate, reseller, and referral partnerships at scale.
FirstPromoter: Simple and cost-effective affiliate and referral software tailored for subscription-based SaaS products.
Rewardful: A Stripe-integrated platform focused on performance-based referral and affiliate tracking for SaaS startups.
Post Affiliate Pro: A comprehensive affiliate tracking solution offering deep customization, robust reporting, and integrations.
Each of these platforms offers unique strengths, from ease of setup to affiliate management depth, so you can choose the one that best fits your growth strategy.
Cello alternatives and competitors

Why we can get Cello
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