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What is Lob?

Lob is a cloud-based platform that simplifies the process of sending personalized, timely, and relevant direct mail campaigns at scale.

It automates the entire mail process from creation to delivery, helping businesses enhance customer engagement and drive better results.

Lob is widely utilized by marketing teams to execute targeted marketing campaigns, financial institutions for customer communications, and e-commerce businesses for order fulfillment and customer retention initiatives.

Lob

Lob Plans and Pricing

Lob’s pricing is tailored to accommodate startups and growing agencies, offering three plans: Developer, Startup, and Growth. To explore their monthly and annual pricing options, click on the button below.

Lob Use Cases

Unlock the power of personalized communication and streamlined operations with Lob’s versatile suite of solutions. From direct mail marketing to customer communications and e-commerce order fulfillment, Lob empowers businesses to engage customers effectively and drive growth.

Direct Mail Marketing: Lob enables businesses to create personalized direct mail campaigns, targeting specific segments of their customer base with tailored messages and offers. This use case is particularly effective for increasing brand awareness, driving customer engagement, and generating leads.

Customer Communications: Lob is utilized by financial institutions, utility companies, and other service providers to send important communications to customers, such as statements, invoices, and account updates. It ensures timely delivery and provides tracking capabilities for enhanced customer service.

E-commerce Order Fulfillment: E-commerce businesses leverage Lob to streamline their order fulfillment process by automating the printing and mailing of shipping labels, packing slips, and order confirmations. This helps improve operational efficiency and enhances the overall customer experience.

Event Invitations and RSVPs: Event planners and marketers use Lob to create and send custom event invitations, RSVP cards, and reminders. The platform enables them to manage guest lists, track responses, and follow up with attendees, ensuring successful event coordination.

Subscription Services and Renewals: Subscription-based businesses utilize Lob to send subscription renewal notices, welcome kits, and exclusive offers to subscribers. By delivering personalized and timely communications, businesses can increase customer retention and drive recurring revenue.

Who is Lob ideal for?

Marketing Agencies: Tailored for marketing agencies, Lob simplifies direct mail marketing campaigns with automated printing and mailing services, enabling agencies to deliver personalized, high-impact campaigns to clients without the need for extensive logistics management.

E-commerce Businesses: Ideal for e-commerce businesses seeking to enhance customer engagement and retention, Lob’s API-driven platform facilitates seamless order fulfillment and shipping automation, empowering businesses to deliver timely and personalized communications to customers at scale.

In-house Marketing Teams: Suited for in-house marketing teams looking to streamline offline marketing efforts, Lob offers intuitive tools for designing and sending physical mail campaigns, enabling teams to integrate direct mail into their omnichannel marketing strategies with ease.

Startups and SMBs: Perfect for startups and small to medium-sized businesses aiming to stand out in a crowded marketplace, Lob provides cost-effective solutions for executing targeted direct mail campaigns, allowing businesses to drive customer acquisition and brand awareness without breaking the bank.

Financial Institutions: Tailored for banks, credit unions, and other financial institutions, Lob’s secure and compliant platform enables seamless customer communications, including account statements, notices, and regulatory mailings, ensuring compliance while enhancing customer experience.

Lob Key Features

Address Verification
Batch Printing and Mailing
API Integration
Personalized Direct Mail Campaigns
Real-Time Tracking and Analytics
Customizable Templates
Secure Data Handling
USPS-Certified Mail
Scalable Infrastructure
Developer-Friendly Platform

PostGrid: A popular platform offering direct mail automation features similar to Lob. PostGrid allows sending postcards, letters, and flat mail pieces with programmatic integration. It boasts a user-friendly interface and features like address verification and postage discounts. (Paid)

NextPost: This platform focuses on simplifying direct mail for businesses. NextPost offers features like postcard and letter creation tools, pre-designed templates, and integration with marketing automation platforms. (Paid)

Sendlane: While primarily an email marketing platform, Sendlane also offers direct mail automation functionalities. It allows integrating direct mail campaigns with your email marketing efforts for a multi-channel approach. (Paid)

Printfection: Renowned for its user-friendly interface and informative resources, Printfection offers a seamless platform for designing and distributing promotional products and branded merchandise, making it an appealing choice for businesses seeking unique marketing opportunities.

Click2Mail: With a reputation for providing cost-effective direct mail solutions and a range of free features, Click2Mail is an attractive alternative for businesses looking to leverage direct mail marketing without substantial financial investment.

By exploring these alternatives and understanding their strengths, you can find the most suitable solution for your direct mail needs. Consider your mailing volume, customization requirements, integration needs, and budget to make an informed decision.

Lob alternatives and competitors

Lob offers a platform for sending direct mail programmatically, but it’s not the only option available. Depending on your specific needs and budget, here are some compelling alternatives and competitors to consider:

Why we can get Lob

At Prime, we shamelessly request successful SaaS companies to offer an LTD on our platform no matter how big they already are. Somehow this works for us. Our past record gives us hope that we can get the Lob lifetime deal, if we get enough requests on this page. Let us bring this gem for you.