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What is Open Analytics?

Open Analytics is an open-source, privacy-first web analytics platform that helps businesses understand their website traffic, visitor behavior, and revenue without using cookies or collecting personal data.

It provides realtime analytics through a lightweight tracking script and can be self-hosted or used as a cloud service.

Open Analytics covers several parts of the website analytics process, from tracking visitors and pageviews to monitoring traffic sources, analyzing visitor journeys, creating funnels, measuring Core Web Vitals, tracking custom events, and attributing Stripe revenue back to the pages and campaigns that generated it.

Open Analytics

Open Analytics Plans and Pricing

Open Analytics’ pricing is designed for businesses that want privacy-first web analytics without cookies or personal data collection. It has 3 plans, Starter, Growth, and Pro, priced at $9, $19, and $49 per month respectively, with higher plans supporting more monthly events and websites. To check out their monthly and annual pricing, click on the button below.

Open Analytics Use Cases

Open Analytics helps businesses understand website traffic, visitor journeys, campaigns, and revenue with privacy-first, cookieless analytics. It is useful for tracking realtime visitors, measuring funnels and Core Web Vitals, analyzing campaign performance, and connecting Stripe revenue to the pages and campaigns that drive sales.

Website Traffic Analysis: Businesses can use Open Analytics to monitor visitors, pageviews, traffic sources, devices, geography, and engagement. The dashboard provides these metrics across different time ranges, helping teams understand how people are reaching and using their websites.

Marketing Campaign Tracking; Marketing teams can use Open Analytics to measure traffic from campaigns, referrers, sources, and UTM parameters. This helps identify which marketing channels and campaigns are bringing visitors to the website instead of treating every visitor as another mysterious number in a dashboard.

Conversion and Funnel Analysis: Businesses can create funnels to track important steps in the customer journey and identify where visitors drop off. Custom events can be used to measure actions such as signups, downloads, purchases, and other conversions.

Revenue Attribution: SaaS and ecommerce businesses can connect Stripe with Open Analytics to see which pages, campaigns, and visitor journeys generated revenue. Payments, refunds, disputes, and fees can be incorporated into revenue reporting, helping businesses connect website activity with actual business results.

Visitor Journey Analysis: Teams can follow an anonymous visitor’s journey through their website and see the sequence of pages and actions within a session. This can help identify how visitors move through a website and where they may lose interest before completing an important action.

Who is Open Analytics ideal for?

SaaS Companies: Open Analytics is ideal for SaaS businesses that want to understand website traffic, signup funnels, product-related events, and revenue while keeping analytics privacy-focused. Stripe integration can also help connect website activity with actual revenue.

Startups: Startups with lean teams can use Open Analytics to monitor website performance, traffic sources, conversions, and marketing campaigns from one lightweight analytics platform. Its simpler approach can provide the key insights teams need without the complexity of larger analytics suites.

Privacy-Conscious Businesses: Businesses that want to collect useful website analytics without relying on cookies or personal data can benefit from Open Analytics. It is designed as a privacy-first alternative for teams that want analytics while minimizing user tracking.

Marketing Teams: Marketing teams can use Open Analytics to track UTM campaigns, referrers, traffic sources, and conversions. This helps them understand which campaigns bring visitors and which ones contribute to meaningful actions on the website.

Developers and Technical Teams: Developers can use Open Analytics to monitor website performance alongside traffic data. Core Web Vitals and other performance metrics can help technical teams identify issues affecting real-world visitors.

Open Analytics Key Features

Realtime Web Analytics
Cookieless Privacy-First Tracking
Visitor Journey Tracking
Custom Event Tracking
Conversion Funnels
Stripe Revenue Attribution
Core Web Vitals Monitoring
Campaign and UTM Tracking
Public Dashboards and Embeddable Widgets
MCP Server and Analytics API

Plausible Analytics: a popular privacy-focused analytics platform known for its simple dashboard, lightweight tracking, and cookieless analytics. It is a strong choice for businesses that want straightforward website and campaign analytics without the complexity of GA4.

Umami: an open-source analytics platform that can be self-hosted and is particularly popular with developers and technical teams. It offers privacy-focused website analytics, custom events, and multi-site support while giving users control over their data.

Fathom Analytics: a privacy-focused analytics platform designed around simplicity and easy-to-understand reporting. It is a good option for businesses and agencies that want hosted analytics without managing their own infrastructure.

Matomo: a more comprehensive analytics platform that provides deeper website analytics capabilities than lightweight privacy-first tools. It supports self-hosting and offers features such as ecommerce analytics, funnels, events, and other advanced reporting capabilities.

PostHog: a broader product analytics platform that goes beyond basic website traffic measurement. It is better suited to SaaS and product teams that need features such as funnels, cohorts, session replay, and deeper user behavior analysis.

Overall, Open Analytics is particularly suited to businesses that want privacy-first, open-source analytics with self-hosting, realtime traffic data, funnels, custom events, and revenue attribution. Plausible and Fathom are strong choices for simple privacy-focused website analytics, Umami is particularly attractive for self-hosting, Matomo offers greater analytics depth, while PostHog is better suited to teams that need comprehensive product analytics.

Open Analytics alternatives and competitors

If you don’t have time to wait for an Open Analytics lifetime deal, there are several recurring alternatives you can try. The best option depends on whether you prioritize privacy, self-hosting, simple website analytics, or deeper product and conversion analytics. Open Analytics itself is open source, privacy-focused, cookieless, and available for self-hosting or cloud use.

Why we can get Open Analytics

At Prime, we shamelessly request successful SaaS companies to offer an LTD on our platform no matter how big they already are. Somehow this works for us. Our past record gives us hope that we can get the Open Analytics lifetime deal, if we get enough requests on this page. Let us bring this gem for you.