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What is Velvet?
Velvet is an AI-powered video creation and editing platform that enables teams and creators to produce studio-grade brand videos, ads, and variations in seconds.
It covers multiple parts of a modern content workflow: from generating full video ads and ensuring brand consistency, to creating multiple variations and doing simple edits—all inside one platform.
Velvet is used by creators, agencies, and in-house marketing teams who need to turn around high-impact video content fast, without setting up a full production studio.
Velvet Plans and Pricing
Velvet Use Cases
Cinematic Ad Production: Agencies and marketing teams can produce full-length ad videos from scratch using Velvet’s AI-video-generation tools, dramatically reducing production time while maintaining professional quality.
Social Media Content at Scale: Creators and social media managers can rapidly generate multiple variations of videos (different formats, lengths or regions) for channels like Instagram, TikTok, and YouTube, without needing separate tools.
Brand-Consistency Video Workflows: Teams with strict brand guidelines can use Velvet to ensure all videos carry consistent logos, colors, and style across campaigns—ideal for franchises, chain businesses or multi-market brands.
Lean Startup & Small-Team Marketing: Startups or small marketing departments without large resources can generate high-quality intros, launch videos, and promo content quickly, empowering non-technical founders and small teams to compete visually.
Corporate Training & Internal Communication Videos: Corporate teams can use Velvet to create training modules, internal announcements, or product demo videos with fast turnaround, ensuring professional output without relying on large production budgets.
Who is Velvet ideal for?
Marketing Agencies: Built for modern marketing agencies, Velvet streamlines the production of ad creatives and branded videos, enabling teams to deliver high-impact content without relying on expensive production studios. Agencies can quickly generate variations, maintain brand consistency, and accelerate client deliverables with ease.
In-House Marketing Teams: Ideal for in-house teams that need a centralized, fast, and reliable way to create video content, Velvet simplifies campaign production across multiple platforms. Its brand-safe templates and AI-powered generation help teams collaborate efficiently and maintain a consistent visual identity.
Creators & Freelancers: For individual creators and freelancers, Velvet offers a simple yet powerful video creation workflow that requires no editing expertise. Solo professionals can produce polished ads, social media videos, and branded visuals effortlessly—without needing dedicated design or production resources.
Brands Needing Consistent Video Content: Businesses that need to maintain strict brand identity across regions benefit from Velvet’s brand-lock features. It ensures every video follows the company’s style, color palette, and structure, helping teams publish uniform and professional content across all channels.
Startups with Lean Teams: Perfect for startups operating with small teams, Velvet makes it easy to produce launch videos, product demos, investor updates, and social content without hiring videographers or editors. Non-technical founders can generate sleek, on-brand videos in minutes, accelerating their go-to-market efforts.
Velvet Key Features
End-to-End Ad Video Generation
Brand Consistency Enforcement
Multiple Video Variations from One Asset
Simple Editing Interface for Video Splitting & Transitions
AI Models Integration for Video, Image & Voice Generation
Text-to-Video and Image-to-Video Workflow Support
Collaborative Workspace for Teams & Enterprise
Production-Ready Export Formats for Marketing Use
Credit-Based Usage Model & Different Subscription Tiers
Real-Time Generation of Brand-Aligned Visuals for Scale
Runway: A powerhouse in AI video generation with advanced models, scene consistency and creative control.
Synthesia: Well-known for AI avatars and multilingual video production, ideal for training, corporate communications, and marketing.
Veed: Beginner-friendly online video editor with AI assistance; great for social-media creators and small teams.
InVideo: Focuses on marketing and social content with templates and text-to-video capabilities; a solid option for rapid production.
Pictory: Tailored for repurposing written content (blogs, articles) into video format; cost-effective and efficient for content creators.
These alternatives offer a wide range of AI video generation, editing, and automation capabilities, giving you plenty of flexibility based on your creative and marketing needs. Whether you’re a creator, agency, or brand, each platform provides unique strengths that can help you produce high-quality videos without waiting for a Velvet lifetime deal.
Velvet alternatives and competitors
Why we can get Velvet
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