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What is Viva Labs?
Viva Labs is an AI-powered platform designed to streamline the creation of engaging video advertisements.
It enables users to generate and optimize compelling video ads by leveraging advanced artificial intelligence technologies.
The platform offers a suite of features, including AI-generated ad scripts, a selection of over 100 realistic AI avatars, and tools for selecting optimal B-roll clips, captions, animations, and layouts.
Users can refine their ad variations using a flexible video editor, facilitating the production of high-quality video content.

Viva Labs Plans and Pricing
Viva Labs Use Cases
Performance Marketing Campaigns: Running Facebook, YouTube, or TikTok ads? Viva Labs helps you generate high-quality video creatives using AI-powered scripts, voiceovers, and avatars—ideal for quick campaign launches with multiple variations.
A/B Testing Video Ads: Instead of creating one video and hoping it works, Viva Labs lets you generate dozens of ad variations fast. You can tweak visuals, captions, scripts, and avatars to test what resonates best with your audience.
Scaling Ad Production for Agencies: Agencies managing multiple clients often struggle to produce large volumes of video ads efficiently. Viva Labs allows you to scale creative production with minimal time and budget, without sacrificing quality.
Founder-Led Video Branding: Don’t want to go on camera? Use Viva Labs’ AI avatars and script generation tools to build brand-focused video content without stepping in front of a lens—perfect for busy startup founders and solo entrepreneurs.
Localization of Video Ads: Need to run the same ad in multiple markets? Viva Labs supports multilingual video creation, allowing you to generate voiceovers and captions in different languages with just a few clicks.
Who is Viva Labs ideal for?

Marketing Agencies: Tailored for performance-focused agencies, Viva Labs simplifies the process of creating and testing high-converting video ads. Agencies can produce scalable video variations for clients without the overhead of video production teams, allowing faster turnaround and better ad performance.
In-House Marketing Teams: Ideal for marketing teams looking to streamline creative workflows, Viva Labs empowers them to quickly produce, edit, and test ad creatives. With AI-driven scripting, avatars, and editing tools, teams can maintain brand consistency while rapidly experimenting with content variations.
Solo Marketers and Freelancers: For solo professionals and freelancers, Viva Labs offers an intuitive platform to create client-ready video ads without needing to hire editors or voice artists. With customizable templates and AI avatars, freelancers can deliver polished, engaging content on tight deadlines.
Brands Running Paid Campaigns: Brands heavily investing in paid advertising can leverage Viva Labs to generate multiple ad versions for platforms like Facebook, TikTok, and YouTube. This helps in A/B testing and optimizing campaigns based on performance metrics—without relying on external production teams.
Startups with Lean Teams: Startup founders and small teams can use Viva Labs to build brand awareness and run ad campaigns without hiring expensive creative staff. The platform’s AI-powered tools help non-technical users create high-quality video ads, making it perfect for rapid growth and bootstrapped marketing.
Viva Labs Key Features
AI-Generated Video Ad Scripts
Library of 100+ Realistic AI Avatars
Automated B-Roll and Scene Selection
Multilingual Voiceovers and Subtitles
Drag-and-Drop Video Editor
Customizable Animations and Layouts
Real-Time Ad Variant Generation
One-Click Ad Optimization Suggestions
A/B Testing-Friendly Creative Outputs
Export-Ready Video Ads for Social Platforms
Pictory: Great for turning long-form content into short, shareable videos with minimal effort.
Synthesia: Known for its hyper-realistic AI avatars and voiceovers, ideal for corporate training and product demos.
Lumen5: A user-friendly platform that converts text and blog content into videos, perfect for marketers and content teams.
Steve.AI: Helps turn scripts into engaging animation or live-action videos, great for explainer content.
InVideo: Offers a vast template library and strong customization features, suited for social media marketers and agencies.
While Viva Labs is a strong contender in AI-powered video ad creation, these alternatives offer unique strengths that cater to different creative needs. Whether you’re focused on speed, customization, or multilingual support, there’s a tool here to elevate your video marketing.
Viva Labs alternatives and competitors

Why we can get Viva Labs
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